Proceedings from the 69th Annual Convention

The Association for Business Communication
October 25-29, 2004
Cambridge, Massachusetts

Exploring the Impact of Technology on Business
Communication Practice and Pedagogy

Editor: Jeanette S. Martin
Reviewers: William Baker, Roger Conaway, Leon Kenman, and Amiso George

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Online Course Issues

• Web Development: A Missing Link in Business Communication Textbooks?
  Kathryn L. Riley, Illinois Institute of Technology and John Spartz, Purdue University
• Meeting the Challenges of Grading Online Business Communication Assignments
  Susan Evans Jennings and Melane Z. McCuller, Stephen F. Austin State University

• Merging Business Communication with Technology: Developing Successful Multimedia Modes for Distance Delivery
  Mary F. Fortune, San Jose State University; and John J. Staczek, Thunderbird Graduate School
  of International Business
  

Technology Pedagogy

• Critical Inquiry and the Internet: The Urban Legends Assignment
  Marilyn A. Dyrud, Oregon Institute of Technology
• The Corporate Web Site as an Image Restoration Tool: The Case of Coca-Cola
  Randall L. Waller, Baylor University and Nicola Graves, Emory University
  

Business Communication Pedagogy

• Topic-Raising in Tutoring Sessions Involving Writing Tutors and Engineering Students
  Jo M. Mackiewicz, University of Minnesota Duluth
• Using Customer Loyalty as a Platform for Teaching Written, Oral, and Team-Based Business Communication
  Paul R. Timm, Brigham Young University

• Enhancing Competence, Cooperation, and Confidence by Strengthening Communication Skills of Diverse Workers
  Chynette Nealy, University of Houston Downtown; and Amiso George, University of Nevado,
  Reno

• The Emerging Role of Emotional Intelligence in Business Communication Classes
  Jeanette S. Martin, University of Mississippi

• Linking Emotions, the Brain, and Communication Pedagogy
  Mary L. Tucker, Ohio University

• A Critique of Grammatical Coverage in Business Communication Textbooks
  Leon F. Kenman, Thunderbird Graduate School of International Business

• Forming Perceptions of Entrepreneurial Discourse: The Effectiveness of Oral or Transcribed Communication
  Sydel Sokuvitz and Stephen Spinelli, Babson College

• Change Agent or Followers: Analyzing Genres in the Business Writing Classroom
  Stevens R. Amidon, Indiana University Purdue University Fort Wayne
  

Career Topics

• The Power of PowerPoint: Providing MBAs a Leadership Edge
  Deborah J. Barrett, Rice University
• Communication Ability as a Predictor of Job Satisfaction in Managerial and Nonmanagerial Positions
  Douglas David Raphael, University of Hawaii at Manoa

• FACE Considerations in Upward Influencing in an Indian Workplace
  Asha Kaul, Indian Institute of Management, Vastrapur, Ahmedabad, India; and Charlotte D.
  Brammer, Samford University

• Our Students’ Audiences: What Do Employers and Faculty Really Want?
  Ashley J. Bennington, Texas A & M University-Kingsville

• Meeting Student Needs by Incorporating a Career Planning Lab into a Managerial Communication Course: A Case Study
  Gary L. May, Clayton College & State University

• From Sentence to Bullet: How to Style a One-Page Résumé for Traction
  John J. Staczek, Thunderbird Graduate School of International Business

• Evaluating Faculty Research in the Electronic Age: Business School Deans’ Perceptions of Publication Formats
  Geraldine E. Hynes and Robert Stretcher, Sam Houston State University
  

Ethics in Business Communication

• Theory meets practice: Using the Potter Box to Teach Business Communication Ethics
  Nick Backus and Claire Ferraris, Western Oregon University
• Teaching Business Communication: Ethical Issues
  Chynette Nealy and Carolyn Ashe, University of Houston Downtown

• Predicting Intended Unethical Behavior of Business Students
  Barbara A. Wilson, California State University Northridge

• The Challenge of Plagiarism Control in Universities and Colleges
  Rachel V. Smydra, Oakland University

• Improving MBA Students’ Communication Proficiency: An Orientation Pilot Study That Incorporates Technology and Plagiarism Issues
  Barbara E. Alpern, David C. Odett, and Richard Pietila, Walsh College
  

Technology in Use

• Juror Information on the Web: A Usability and Design Study of Hispanic Populated Counties in Texas
  Irma Jones, and Jana Arney, The University of Texas at Brownsville; and Ann Blankenship,
  Program Attorney for the Texas Center for the Judiciary
• This Just In-Managing Corporate Crisis in a Electronic Age
  Amiso M. George, University of Nevada, Reno

• Work Environment: an Organization’s Intangible Asset
  Jackie L. Hartman and Ningkun Wang, Colorado State University