Proceedings from the

73rd Annual Convention
The Association for Business Communication

October 30 - November 1, 2008

Lake Tahoe, Nevada

Strategic Business Communication: A Reflection of Critical Thinking in the Classroom and the Workplace

Editor: Catherine Nickerson, Indian Institute of Mangement Bangalore

 

        Click on the name of an article to download a PDF version

Business Communication Pedagogy

1. The Importance of Teaching Metaconcepts in the Business Communication Course
   Cynthia Barnes, Frank Cavaliere and Mary Eger, Lamar University
2. What Employers Want and What Students Need: Integrating Business Communication into Undergraduate and Graduate Business Courses
   Mary Y. Bowers and Marcia A. Metcalf, Northern Arizona University
3. The Status of the Business Communication Course
   Travis L. Russ, Fordham University
4. Business Writing Coverage in First-Year Composition Textbooks
   Donald C. Samson, Jr., Radford University
5. Punctuation: An Approach to Teaching it Effectively
   Donald C. Samson, Jr., Radford University

Business Communication Research and Analysis

6. An Analysis of the Groupthink Critique: Case Study of the BBC’s Report From Seesaw to Wagon Wheel
   Claire Ferraris and Nick Backus, Western Oregon University
7. Managing the Public Relations Crisis: A Case Study of Conflicting Agendas
   Claire Ferraris and Nick Backus, Western Oregon University
8. Incorporating Experimental Research Designs in Business Communication Research
   Chris Lam and Matt Bauer, Illinois Institute of Technology
9. Communication Strategies of a Technology-Based Organization: Corporate Marketing Creating Competitive Advantage
   Sweety Law, California State University – East Bay
10. Email Communication and Exchange Quality: An Empirical Study
    Payal Mehra, Indian Institute of Management Lucknow
11. Gauging Openness to Written Communication Change: A Case Study
    Jim Suchan, Naval Postgraduate School
12. Product Communication and Consumer Experience by Emotional Design
    Kejun Xu, University of Washington and ForeclosedHomes.com
    

Diversity and Ethics

13. Lying on the Employment Résumé: Is it Illegal?

Sam H. DeKay, The Bank of New York Mellon Corporation and Della L. DeKay, St. John’s University

14. Horizontal and Vertical Individualist and Collectivist Tendencies Among African American and European American Management Students

Ephraim Okoro, Howard University, Peter W. Cardon, University of South Carolina and Bryan Marshall, Georgia College and State University

Assessment

15. Self and Peer Assessment: Development of an Online Tool for Team Assignments in Business Communication and Architecture
    Jan Fermelis and Richard Tucker, Deakin University Australia
16. Using Rater Agreement Analysis to Refine and Oral Presentation Rubric and Improve Inter-Rater Reliability
    Gary May, Clayton State University, Kathryn O’Neill, RockTenn and Neelam Sharma, RockTenn
17. Use of Peer Feedback in Teaching Analytical Writing to Bright MBA Students
    Matthukutty M Monippally, Indian Institute of Management Ahmedabad
    

The content appearing in these Proceedings is the work of individual scholars and does not necessarily reflect the views, opinions, or practices of the Association for Business Communication and is distributed for conference discussion purposes only.

Proceedings Reviewers
Peter Cardon, University of South Carolina
Sam DeKay, The Bank of New York Mellon Corporation
Bertha Du-Babcock, City University Hong Kong
Marilyn Dyrud, Oregon University of Technology
Jan Fermelis, Deakin University Australia
Elisabeth de Groot, Radboud University Nijmegen
Geraldine Hynes, Sam Houston State University
Anne Kankaanranta, Helsinki School of Economics
Judith Kolb, Pennsylvania State University
Leena Louhiala-Salminen, Helsinki School of Economics
Jeanette Martin, University of Mississippi
Ginnifer Mastarone, University of Illinois - Chicago
Gary May, Clayton State University
Brigitte Planken, Radboud University Nijmegen
Priscilla Rogers, University of Michigan
Travis Russ, Fordham University
Barbara Shwom, Northwestern University
Jim Suchan, Naval Postgraduate School
J.D. Wallace, Lubbock Christian University
Robyn Walker, University of Southern California

©2008, The Association for Business Communication